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About Us
An Insight Look at the People behind AEL Signature
Who We Are
The AEL Signature Story
AEL Signature is an exciting creative studio and workshop that manufactures bespoke custom steel fabrication, furniture, creative objects and décor elements. With genius design, AEL Signature offers a range of robust, appealing products. Our thinking is simplistic, ensures practicality yet satisfies indispensable aesthetic, making it a brilliant purchase for any home, office, lodge, retail area, venue, restaurant or guesthouse. For the ultimate solution, AEL Signature offer a complete range of hand crafted objects for retail spaces, living spaces, bedrooms, kitchens, bathrooms and many more. Trust AEL to create your Signature piece within any space!
As artists we know that when a great idea comes to us we must act on our creative whim. So call us impulsive but we know that from acting immediately great products are born which you will not find on any mass produced line’ That is the AEL way !
Founded in 2012 by Andre Luck, AEL Signature has come a long way from its beginnings in a small signage manufacturing workshop in the East of Pretoria. When Andre first started out, his passion for creating unique steel and wood furniture pieces drove him to invest thousands of hours in perfecting his craft, which gave him the impetus to turn his hard work and inspiration into a booming online business.
We now serve customers all over South Africa, and are thrilled to be a part of the industrial, rustic and simplistic wing of the furniture manufacturing industry. We hope you enjoy our products as much as we enjoy making them. If you have any questions or comments, please don’t hesitate to contact us.
Andre Luck, CEO
MISSION
To provide our clients with a unique personal solution using our expertise in the design, manufacturing, and installation of expertly crafted quality furniture and decor products.
VISION
To be the leading supplier of quality crafted bespoke furniture and decor products within Southern Africa, and cement long-term relationships with all our clients.
CORE VALUES
Innovation, Dedication, Excellence, Integrity and Trust are among the top Core Values we do business by and live by as a team.
Who We Are
Our Team
What Our Customers Say
Customer Reviews
What an amazing quality furniture business. Products are stunning. Staff are very pleasant. Dealt with Andre who is such a standup guy. Can't wait for my custom living room table and chairs.
Bought the Braai Trolley from them, was assisted by Andre. Friendly and efficient service. The delivery was on time to the minute, and the gents who delivered and built the trolley were friendly and very helpful as well!
Would definitely recommend AEL!!!
Always a pleasure. Staff is well informed on products, friendly and professional! Bought some couches. Thank you to the owner, management and the AEL team. You have my support!
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